The Seven steps in seeking funding from a VC in a wierd economy.

1. Talk more and work more.
Complexity rules todays environment. As opposed to earlier times when things were simply database posts, today things are composite in nature. For ideas to ripple across,you need to talk more explaining clearly about what your product does and therefore use tools to communicate efficiently.

2. The product prototype.
Prototyping the product may not always seem feasible in a composite environment. This is when you either use third party providers to to tie your applications or roll out your prototypes. This will enable one to define the composite and present your product to the potential investors.

3.Talk latest buzz words and let those remain not simply buzz words, make it work. Let those be tied to actual work. Today’s investors look for details. If you talk cloud, let those be explained well and demonstrated if possible. Rolling out your prototype apps in a third party service provider hosted environments for demonstration purposes serves multiple needs.

4. Client lists are good things. But now provide more robust implementations to the VC who is ever probing into the clientele.

5. Ask for little money first then move towards the bigger amount. Let the ask be very real and support it with all kinds of numbers such as:-
a. Remaining work to be done.
b. Number of resources, man hours and rates of each resource.
c. Software/HW that needed to be purchased.
d. Facility costs, involve off-shore for low costs.
e. Talk green and low energy.
Budget, go to market strategies and sales force are some other tags.

6.Talk extensively about nature of viral-ity of the product and highlight the cloud nature of deployment models for scalability etc. Talk extensively on security now. Involve experts in giving presentations on security matters and involve specialists who have presented products to VC’s.

7. Be real, show code and execute the code. Be live if needed being the code word. Be confident. Remember, we have seen a balloon filled with air. Let your presentation understand the past bubble burst and show a pot with gold.

Hey, I am here – enterprise.architect@yahoo.com

About Sunny Menon

Sunny Menon is a software engineer with over 18 years of experience in the design, architecture, development of high volume enterprise applications. He has experience enabling cloud environment for enterprise applications. Designed and developed a bigdata product which is currently in stealth mode. He has helped #startups evolve from conceptual stages through definition of the actual product by aligning them with industry requirements, developing proof-of-concept and demonstrating the product thereby, helping in seeking funding from financiers. He has extensive experience in the integration of large enterprise applications, middle-ware and modernization of enterprise applications centered around SOA/SaaS/PaaS/Cloud environments. He has an Android app available in the Android market place /Google Play called EasyImageSender, and an iOS app. He has also developed android/iOs apps for payment, medical and insurance industries. They can be searched with the key term "EasyImageSender" At night, he enjoys 'staring' at the night skies and sings, twinkle twinkle little star, how I STILL WONDER what you are.... He is a cruel poet who walks bare foot at times, to feel the beauty of the earth, he sometimes set foot on. Technical advisory to SOADevelopers.com
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